Ram has been paying tribute to the five traditional branches of the U.S. military with 1500 Built to Serve special editions.
The program is now coming to an end as Ram has introduced the fifth and final variant that features a “maritime force-inspired theme with both Spitfire and Bright White exterior colors.” While the company didn’t exactly come out and say it, this is effectively the Coast Guard Edition.
Besides the two paint choices, the truck has a number of black components including the grille, bumpers, badges, side steps and exhaust tips. They’re joined by body-color fender flares and 20-inch aluminum wheels with a Technical Gray finish. The model also sports a U.S. flag and a “Built to Serve” decal on the rear quarter panels.
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Interior changes are relatively limited, but the special edition has black seats with orange contrast stitching and Velcro panels with “Built to Serve” embroidery. Speaking of the seats, the front seat backs have “Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing.”
Rounding out the highlights are Black Onyx Chrome trim, all-weather rubber floor mats and a “Built to Serve” badge on the instrument panel.
A total of 1,250 ‘Coast Guard Editions’ will be available and 500 of them will be painted in Spitfire. The special edition package will be available with “all body styles and all powertrains,” and they’ll come with 4×4 Off-Road Group content including tow hooks, skid plates, heavy duty shock absorbers, hill-descent control and an electronic-locking rear differential.
Ram will begin accepting orders this month and production is slated for the second quarter of 2021.