Daimler says the all-electric Mercedes-Benz EQS luxury sedan will be sold at a profit but did admit it won’t generate returns to rival the S-Class.
When a car manufacturer launches an innovative model loaded with new technologies, it’s not uncommon for that vehicle to be sold at a loss. but in a recent interview with German news outlet Frankfurter Allgemeine Sonntagszeitung, Daimler chief executive Ola Kallenius said that won’t be the case with the EQS.
The logic remains the same: the top segment promises the best profit margin,” he said, Auto News reports, adding that the EQS will generate “reasonable” returns for the company.
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Mercedes-Benz has confirmed that the EQS will initially be sold in two variants. The entry-level model will be dubbed the EQS 450+ and land with an electric motor driving the rear wheels and producing 329 hp and 419 lb-ft (568 Nm) of torque. Sitting above this variant in the range will be the EQS 580 4MATIC+ with an electric motor at each axle and pumping out a total of 516 hp and 630 lb-ft (855 Nm).
Mercedes-Benz will offer the EQS with an entry-level 90 kWh battery pack and a flagship 107.8 kWh battery pack that will allow the luxury sedan to travel up to 478 miles (770 km) on a single charge. It’s not just the larger battery pack that will help the EQS achieve such an impressive range, but also the fact that it has a drag coefficient of just 0.20, the lowest of any production car.
