“Evos Is Not Coming Here”: U.S. And European Ford Reps On China’s New Crossover

When Ford chose the Shanghai Auto Show to unveil its sporty Evos crossover, it didn’t pluck the idea out of thin air. The Evos is going to be a big deal for Ford in the Chinese market.

But contrary to multiple reports suggesting the Evos will be sold in both markets as a replacement for the Fusion/Mondeo, Ford sources in both Europe and North America tell us China is where it’s staying.

See: Ford Debuts New Evos Sports Crossover At Shanghai Auto Show

In response to a question on Twitter, Mike Levine, Head of Ford PR in the U.S. replied that “Evos is for customers in China only. There are no current plans to offer it elsewhere.”

Evos is for customers in China only. There are no current plans to offer it elsewhere.

— Mike Levine (@mrlevine) April 19, 2021

Of course, denying stories, both try and untrue, is part of the PR job. But we got the same message from a source close to the heart of Ford’s European operations:

“We’ve seen people speculating that Evos will be the next Mondeo, and a spy shot appeared of a car wearing the EVOs badge, adding fuel to the fire,” said our source.

“But we’ve given 12 months notice on the Mondeo going out of production next year and been clear that it won’t be replaced in Europe. Old Mondeo man is today’s Kuga man – or woman, which is why the Evos is staying in China.”

Ford has been spied testing the ‘Evos’ recently both in North America and Europe

We can understand the logic, but can’t help wonder if the Evos might work well in Europe and US with buyers who want something a bit funkier than a regular sedan or wagon, but don’t want to step up to an SUV.

That’s the thinking behind Citroën’s new C5 X, and to our eyes the styling (particularly at the rear) of the Evos, and its impressively wide digital dashboard would give the Ford an edge over its French rival.

What do you think? Is Ford making a mistake not bringing the Evos to Europe and the U.S.?