Hyundai has partnered with National Geographic to offer augmented reality experiences that will allow families to explore three national parks.
Outside Academy will eventually allow users to take a tour of Yosemite National Park, the Smoky Mountains National Park, and currently allows users to tour Zion National Park. The tours will focus on science, geography, and history.
“Education for millions of students was disrupted this past year, so we partnered with National Geographic to create AR science, geography, and history lessons from three of America’s most famous national parks,” said Angela Zepeda, CMO, Hyundai Motor America. “Our passion for technology and more sustainable mobility made this a great opportunity to incorporate three of our adventure-ready electrified vehicles: The Santa Fe HEV, Tucson PHEV, and the all-electric Ioniq 5. Hyundai has the widest range of green vehicles, and we’re proud to showcase how we’re evolving the journey toward an all-electric future.”
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The tours are available at the National Geographic website. So far there are two modes available, Parks 360° and AR Anywhere. Both allow you to use your phone to look around you in a superimposed version of the national park in question.
In Parks 360° mode, you can click on icons that provide you with more information about the park. In AR Anywhere, run on Instagram, you can either take a photo of yourself rock climbing virtually or explore the park in augmented reality with a voice-over that gives you information about the park.
“Combining technology with creativity, we’re bringing audiences immersive ways to explore some of the most awe-inspiring national parks – whether they’re at home or visiting the locations in person – and seamlessly integrating Hyundai’s vehicles into the experience,” said Andrew Messina, Senior Vice President, Disney Advertising Sales. “We’re proud to deepen our relationship with Hyundai and continue pushing the boundaries of advertising with this first-ever co-branded AR series and offering innovative solutions to engage consumers.”