It’s Spreading: Double-Coffin Grille Now Spotted On An F30 3-Series

Last week we reported on replica G80 grilles being sold online and now we have yet another example of a front end swap.

The “double-coffin” grille has been spotted on an F30 3-Series in a parking garage and sent to us by a reader. It perhaps shouldn’t come as a surprise that this fascia works better on a 3-Series (even if it’s the wrong one) than it did on the 5-Series.

As with the G80 M3, the grille looks does end up looking disproportionate, but at least it doesn’t look like it’s sliding off like it did on the E60.

Read Also: Bangle-Era BMW E60 5-Series Gets A Double Coffin Grille Conversion

This could be further evidence that the big grille has its appreciators despite the seemingly overwhelming hatred it receives online. While I find BMW‘s argument that good design isn’t about ugly or attractive a little convenient, there’s no denying that the swollen kidneys are impactful and attention-grabbing.

Will we someday look back on our objection to the grille as being too much, or will this be the automotive equivalent of a Gremlin: an objectively ugly car that appeals to lovable, but ultimately incorrect?