Audi of America is trying to do the features as a subscription thing and its latest offer isn’t cheap. The automaker wants to know if you’ll pay $84.99 a month for satellite navigation and 4G LTE wifi.
Admittedly, the service will include complete real-life satellite view, natural speech recognition controls, and handwriting recognition (but only on trims with the 10.1-inch MMI touchscreen). The 4G LTE wifi, meanwhile, turns your Audi into a wifi hotspot able to support up to eight devices.
If $84.99 a month is a bit rich for your blood, Audi will cut you a deal and give you a year’s subscription for $849.99. The automaker suggests that the monthly service is ideal for people who are, say, planning a road trip and want internet and navigation for the kids, but don’t need it all the time. They certainly would never hope that you do that and forget to unsubscribe.
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The service is initially being rolled out in 2021 model year Q5, Q5 Sportback, A4, and A5 Premium and Premium Plus models as well as 2021 e-tron and e-tron Sportback Premium models.
The electric SUVs also have another downloadable function being offered to them. The Light Function Package, though, will not be a monthly service. Instead, Audi will offer it for a one-time $259.99 fee.
The package offers three add-ons for the e-trons‘ exterior lighting. Turning light adds lateral illumination when turning and is triggered by the turn signals. Dynamic cornering light adds lateral light to help light up the road when the steering wheel is turned. Finally, maneuvering light turns on the lateral lights up front on both sides when you’re reversing. Both features will be available to download via the myAudi app.
Audi is hardly the first automaker to offer features via subscription. Last year, BMW offered speed-trap information for 15 months for $25. Cadillac, meanwhile, offers SuperCruise as a subscription.
