Mazda6 And CX-3 Are Getting The Axe In America

It’s the end of the road for the Mazda6 and CX-3 as the Japanese automaker has announced both models will be dropped in the United States.

In a brief statement, Mazda said they were “proud of the performance, design, quality, and safety” the models contributed to the brand. However, consumer interests are evolving and the models no longer have a place in the company’s lineup.

The death of the Mazda6 isn’t terribly surprising, but its elimination is tragic nonetheless. That being said, it’s hard to fault Mazda as sales have fallen every year since 2015. At the time, the company sold 57,898 units in the United States but that number dropped to just 16,204 units last year. Even before the pandemic, sales plummeted to 21,524 units in 2019.

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The CX-3, on the other hand, was simply a crossover-ified hatchback. While there’s nothing wrong with that, the model was only $1,260 cheaper than the larger and more powerful CX-30.

Sales were disappointing from the get-go as they peaked at 18,557 units in 2016, and then hovered around 16,500 units the next three years. However, sales dropped to 8,335 units in 2020. While the pandemic undoubtedly played a role in the decline, the arrival of the CX-30 likely resulted in cannibalization.

Regardless, Mazda’s U.S. lineup is getting significantly smaller and will now lack a mid-size sedan.