Morgan Motor Company’s Museum Opens New Archive Room Full Of Artifacts

The Morgan Motor Company’s museum is reopening and visitors will be greeted by an all-new interactive experience, the Archive Room, which features more than a century’s worth of artifacts relating to the brand.

The room charts the history of Morgan and the centerpiece is a full-length glass cabinet that houses items of significance to the brand. These include a 1930 Leica camera owned by HFS Morgan, the company’s founder, as well as original press cuttings dating back to 1910 collected by the founder’s father and original blueprints from the earliest days of the British automaker.

Next to each item is a button that allows visitors to bring the artifacts to life with an audio-visual presentation. Five large-scale projectors scattered around the room create a display of rotating content that dives into the company’s history.

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The room is also home to seven cars that represent every era of Morgan. Included in the display are a 1910 Runabout, a 1938 4-4 previously owned by HFS Morgan, a 1977 Plus 8 race car owned by Graham and Oliver Bryant, a 1 of 100 Aeromax, an EV3 concept car, and more.

Finally, visitors will be invited to employ their skills as artists in the “Design Your Morgan” area. Those brave enough to pick up the pencil will be taught the basics of drawing Morgan cars and how the development process works and will be given insights from Morgan’s designers and engineers.

“As one of the longest established automotive manufacturers in Britain, the history of Morgan is both fascinating and extensive,” said Steve Morris, Morgan CEO. “From trials victories that helped to propel the company in its early years, through to the incredible history of our Pickersleigh Road factory and our more recent post-millennium advances, The Archive Room enables us to tell the story of Morgan like never before.”