Dave Grohl, of Nirvana and Foo Fighters fame, has taken on directorial duties for three new videos made in partnership with Ram trucks.
Premiering today, the videos shine the spotlight on everyday rock stars. The series is a tribute to mentors and leaders, showcasing everyday people helping kids as they struggle into maturity.
The ads center around Grohl in a Ram 1500 listing everything it takes to overcome obstacles on the path to becoming a rock star. The ads, though, don’t limit the definition of rock star to musical fame.
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https://www.youtube.com/watch?v=hL378X3b5MI
“Foo Fighters’ story with the Ram Truck brand started 25 years ago when they piled into a Ram van and headed out on the road in search of a dream,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “Their ability to pursue those dreams were enabled by the ones who have continued to support the band throughout what has turned out to be a one-of-a-kind journey. Now, we come full circle with the Foo Fighters in a collaboration that recognizes the challenges and celebrates the triumphs of our everyday heroes, especially during this last year.”
The spots, which are set to “Making A Fire,” the opening track of Foo Fighters’ massive 10th album “Medicine at Midnight”, are set to premiere just ahead of Mother’s Day and will coincide with the release of Grohl’s “From Cradle to Stage” series. The new unscripted series was directed by Grohl and was inspired by his mother Virginia Hanlon Grohl and her critically acclaimed book of the same title.
The Ram ads also closely follow “What Drives Us,” a documentary directed by Grohl as “a love letter to every musician that has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.”
The series starts with the 60-second “Rock Star” spot embedded above. A 30-second version of the ad will run on TV, along with two other 30-second spots called “Overtime” and “Best Part.”