2021 Ford Bronco Finally Begins Shipping To Dealers Nationwide

Ford is officially celebrating the market introduction of the new Bronco, with the first production examples now shipped to dealers across the U.S.

The all-new 2021 Bronco two-door and four-door models are being built at Ford’s Michigan Assembly Plant, which recently underwent a $750 million upgrade and added 2,700 jobs for the needs of the revived icon.

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Customers will be able to choose between a huge range of accessories for their new Bronco, including roof racks, a front bumper safari bar, and exterior graphic packages. These will be installed at Ford’s new Modification Center, a 1.7-million-square-foot facility right next to the Michigan Assembly Plant.

More than 125,000 customers have already ordered a 2021 Bronco according to Ford, with total reservations surpassing the 190,000 mark in the U.S. and Canada to date.

“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford’s chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability, and advanced off-road capability to get the most out of every adventure in the wild.”

“We have the most skilled workforce in America working in a plant that’s state-of-the-art,” said John Savona, vice president, manufacturing and labor affairs. “It’s an unbeatable combination designed to deliver our customers a high-quality, ready-for-anything, all-new Bronco.”

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The all-new, sixth-generation Bronco was revealed last summer, and following the first units’ shipment to dealers, customer deliveries are expected to take place in the next days.

The Blue Oval is also launching the Bronco Celebration event today, at 10 AM EDT, featuring interviews from various Ford team members involved in the model’s launch, as well as reservation holders.