Ford is calling on its fans to help design and name a forthcoming special edition variant of the Puma ST.
Between June 1 and June 10, Twitter and Instagram users will be given the opportunity to choose a range of design features for the limited-run version of the Puma ST.
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Ford is allowing its fans to decide key features such as the vehicle’s paint, decals, brake calipers, and seatbelt stitching. In addition, fans will be able to choose between a badged or de-badged exterior and have the ability to decide on the name of the special edition model. The final specification of the SUV will be unveiled on June 18.
“We know our Ford Performance fans want their vehicles to look as good as they drive, and there’s no better way to discover what our performance customers love most than to put them in the driver’s seat and let them make key decisions about the appearance of our new Puma ST special edition,” director of design at Ford of Europe, Amko Leenarts said. “This is human-centered design in action, and we can’t wait to see how the final version turns out. It’s going to be a huge thrill to see the real thing out on the road.”
This is the second time Ford has allowed its fans to contribute to the design of one of its vehicles. Last year, Ford fans were able to vote on the configuration of the Team Fordzilla P1 concept.
