The Ford Mustang Mach-E, the company’s first serious, modern electric vehicle, topped the sales charts in the small but influential Norwegian market last month.
The market is seen by many as a testbed for EVs because of its hunger for the vehicles. Last year, EVs outsold internal combustion vehicles for the first time ever. In may, battery-electric vehicles made up 60.4% of all sales in the nation according to the Norwegian Road Federation.
In all, 14,063 new vehicles were registered in Norway in May 2021, a 75% increase from the covid-impacted May 2020 total of 8,000. Impressively, the Mustang Mach-E made up nearly 10% of all sales new registrations last month, with a total of 1,384. Its sales took off like a rocket last month, though, because its total for the year is just 1,429.
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Source: Norwegian Road Federation | First column represents sales in May 2021, while the second (“Hittil”), year-to-date sales
The second-best-selling vehicle in May 2021 was the Toyota Rav4 hybrid with 853 registrations, followed closely by the Skoda Enyaq (795) and the Volkswagen ID.4 (774). Interestingly, the Tesla Model 3 (504) was only the sixth-best selling vehicle in Norway in May, perhaps a sign that Tesla’s caché isn’t immune to threats from other credible EVs.
For the year to date, the Tesla climbs the ranking to fourth place, with a total of more than 3,000 registrations. That’s up from 4.8% from the same period in 2020. The Mustang Mach-E, meanwhile, tumbles down the charts to 11th place and the Rav4 (with 4,212 total registrations this year) is the best-selling new vehicle in Norway so far this year.
Although the news for Ford is positive, Gunnar Berg, Ford’s Norway CEO, was typically reserved and Scandinavian about the Mustang Mach-E’s chart-topping performance.
“Our realistic goal is to remain prominent in the sales statistics for several months to come,” said Berg in a statement, per Reuters.
