Hyundai and Disney have come together for a digital marketing campaign that features talent from the likes of The Bachelorette, black-ish, SportsCenter, and Marvel.
The campaign will consist of 12 TV spots of various lengths and 50 pieces of content with talent asking thought-provoking questions as part of Hyundai’s ‘Question Everything’ creative platform. The campaign will launch this week with an ad spot during The Bachelorette’s premiere and stars the all-new Hyundai Tucson.
“This unique creative integration with Disney that spans different networks, programs and talent is an unprecedented approach to reach billions of people in an engaging way,” Hyundai Motor America CMO Angela Zepeda said in a statement. “Disney is the perfect partner for this massive execution with its world-famous brands and entertainment platforms that allows us to build upon our Tucson marketing campaign.”
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“Hyundai is a trusted collaborator of Disney, and we couldn’t be more pleased with the ‘Question Everything’ campaign,” added senior vice president of Disney Advertising Sales Andrew Messina. “We love when longstanding relationships transform and grow, and are looking forward to introducing a first-of-its-kind activation featuring some of our iconic IP.”
The campaign has been created with Hyundai’s advertising agency INNOCEAN USA and media agency Canvas Worldwide working with Disney CreativeWorks.
A few months ago, Hyundai confirmed that the 2022 Tucson will start at $24,950 in the U.S and will be available in SE, SEL, SEL Premium, N Line, and Limited forms. It will be available with two powertrains, a 2.5-liter four-cylinder with 187 hp and either front- or all-wheel drive, and a hybrid that consists of a turbocharged 1.6-liter four-cylinder engine, an electric motor and a 1.49 kWh lithium-ion battery pack that delivers 227 hp and comes standard with all-wheel drive.