As part of its recently announced partnership with Disney, Hyundai has released a trio of vignettes featuring characters from Marvel’s cinematic universe. Specifically, all characters are featured on shows from the Disney+ streaming service.

The characters are Sam Wilson (Anthony Mackie) from Falcon And The Winter Soldier, Wanda Maximoff (Elizabeth Olsen) from WandaVision, and Loki (Tom Hiddleston) from Loki. A fourth ad has yet to be released and will feature a character from “What If…?”, an upcoming animated series that asks what the Marvel Cinematic Universe would look like if events from the previous films had happened differently.

“The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creative for the all-new Tucson,” said Angela Zepeda, CMO, Hyundai Motor America. “This promotional partnership elevates our biggest launch campaign ever which showcases how we questioned every detail and assumption when developing the 2022 Tucson – resulting in our most innovative and technologically advanced vehicle to date.”

Read More: Hyundai And Disney Partner For Comprehensive Content Campaign

https://www.youtube.com/watch?v=n8sVc3pAIPE

The characters will appear in a 60-second cross-Disney spot, a 30-second compilation, and unique 15- and 6-second ads that will run on TV and across digital platforms. According to Disney, Hyundai handed over control to the media company to let it do what it does best.

“We were dedicated to creating custom content calibrated to the precise needs of Hyundai,” said Mindy Hamilton, senior VP of partnership marketing at Disney. “We scripted, produced and managed creative for all three spots — a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans.”

As a treat for die-hard Marvel fans, these Tucson ads will be Sam Wilson’s (AKA The Falcon) first appearance as Captain America since Chris Evans (no stranger to Hyundai ads) retired from the role at the end of Avengers: Endgame.

https://www.youtube.com/watch?v=tmw9ccgnPw0

https://www.youtube.com/watch?v=MAgwAcCPLx8

https://www.youtube.com/watch?v=whN6mvEO4Cg