New Arteon Big Sur Concept Revealed As The Latest Member Of VW’s 2021 Enthusiast Fleet

VW has revealed the new Arteon Big Sur concept as the latest addition to the company’s 2021 Enthusiast Fleet.

Named after the scenic Californian coastal area, the new VW Arteon Big Sur is basically a stock Arteon SEL Premium R-Line that was subjected to a very detailed forest-green wrap, featuring a set of gloss-black 20-inch Rotiform TUF-R monoblock wheels.

VW’s goal was to attract attention to its flagship sedan, and what better way of wrapping something in the same colors as Hulk. Volkswagen Enthusiast and Motorsport Marketing Specialist Sean Maynard, Rory Stramer and Gil Plasencia of FMS Automotive, and Jason Whipple at Rotiform designed this one-off car.

According to VW, the wrap was installed throughout the car, including its interior door jambs and side body pieces. In addition, the Arteon Big Sur features a custom-made front splitter, side pieces, and a spoiler, as well as a coil-over suspension for a lower stance.

“I’m really proud of the amount of detail and attention we put into it,” Plasencia says. “We took all the doors off the vehicle – the hatch, the hood – and spent a good 50 to 60 hours to ensure it was all perfect. Looking at a distance, it looks like it’s a paint job.”

“It was more of an aesthetic design makeover than a performance upgrade,” Stramer says. “We wanted to keep it in the boundaries of something someone could feasibly achieve and ensure that someone who had the means and interest in achieving this vehicle could.”

“We brought it down an inch and a half, but it can actually go as far down as two and a half inches,” Plasencia says. “However, because of the car’s body kit, it gives an illusion that the car is actually lower than it is.”

The striking one-off green VW Arteon Big Sur will be displayed alongside the rest of the 2021 VW Enthusiast Fleet at events across the country.