Skoda has unveiled its Next Level Strategy 2030, which calls on the automaker to be “more international, electric and digital.”
The strategy has three pillars and one of them is expansion as the automaker wants to become one of the five best-selling car brands in Europe.
In order to achieve this, Skoda will strengthen its position in entry-level segments. The company didn’t go into specifics, but noted the recently redesigned Fabia starts at less than €14,000 ($16,707).
Also Read: This Is The Skoda Enyaq iV Coupe Before You’re Meant To See It
However, the company isn’t just focusing on the low-end for growth as Skoda is embracing electric vehicles. We’ve already seen this with the Enyaq iV and Skoda confirmed plans for at least three more EVs by 2030. The company didn’t say much about them, but hinted the upcoming models will be positioned below the Enyaq iV in terms of size and price. The automaker went on to say they are aiming for a “share of fully electric models of 50-70% in Europe, depending on market developments.”
The second pillar of the strategy is exploring growth markets. In particular, Skoda wants to become the “leading European car manufacturer” in India, Russia and North Africa by 2030. India’s Kushaq is a sign of things to come and the company noted there are plans to offer the model in additional markets.
The third and final pillar is customer engagement, which will see the automaker improve sustainability, diversity, education and training as well as the digital customer experience. As part of the latter, Skoda wants to increase online sales so that one in five vehicles is sold online as early as 2025.
Other highlights of the plan include increasing global sales up to 1.5 million units annually, reducing fleet emissions by more than 50% compared to 2020, and reducing bureaucracy as well as complexity.
