The Toyota Corolla lineup has expanded thanks to the introduction of the 2022 Corolla Cross, but that doesn’t mean the company is moving away from sedans.
During a panel discussion at Toyota Motor’s North American HQ in Texas, officials reiterated their commitment to sedans at a time when consumers are buying trucks and SUVs in increasing numbers.
In particular, they said investing in sedans is a “good” long term decision as there is and will still be a market for sedans in the future. Officials went on to note that while sedan sales have fallen in the past few years, they seem to have stabilized a bit.
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Toyota also stands to benefit from the death of competing sedans such as the Chevrolet Cruze and Impala, Ford Focus and Fusion, and Mazda6 – just to name a few. In essence, the sedan market could consolidate around the remaining entries and this could help to further stabilize sales.
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While officials admitted there could be changes to the sedan portfolio in the future, nothing has been decided as of yet. Furthermore, the company is happy having a roughly 20% share of the car market in the United States.
At the end of the day, there are consumers who like sedans and aren’t interested in buying crossovers. There might not be as many of them as there used to be, but they exist and Toyota wants to have something that appeals to them.
Speaking of which, affordability is a strong suit of sedans and something that draws consumers to them. That trend will likely continue, but Toyota has high hopes for the upcoming Corolla Cross as they expect the crossover to be responsible for approximately a third of Corolla sales.
