Porsche Opens Its First Stand-Alone Service Center In The USA

Porsche has just opened its first freestanding service center in the United States with a facility near the Atlanta airport.

The Porsche Service Center South Atlanta features 13 lift bays and forms part of an expansion of Porsche Cars North America headquarters at the site, which also includes a Porsche Experience Center track.

According to the German car manufacturer, the service center is a 22,000 square-foot facility, with 12,000 square-feet dedicated to servicing customer vehicles. The site also includes floor-to-ceiling windows in the customer area and takes architectural inspiration from Porsche Palm Springs, a bold dealership in California.

The service center also incorporates a 3,400 square-foot customer space with a reception area, a Porsche Driver’s Selection boutique, and a Porscheplatz lounge with a coffee bar, complete with various food and beverage options, as well as Porsche retail items.

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“Having the Service Center kick off our exciting expansion plans at our headquarters in Atlanta highlights our shared commitment to the customer experience,” president and chief executive of Porsche Cars North America, Kjell Gruner, said in a statement. “To see two dealerships come together to create a first-class and very convenient service experience is a significant milestone. We appreciate their investment and we think our customers will as well.”

The service center opened its doors on July 12 and is being operated jointly by Porsche Atlanta Perimeter and Hennessy Porsche North Atlanta.

“The Service Center is one great way to meet the expectations of a growing customer base in the Atlanta region,” dealer principal of Hennessey Porsche North Atlanta, Peter Hennessy added. “We are thrilled to provide another service option for Porsche drivers. The location inside of the Atlanta perimeter near Hartsfield-Jackson Atlanta International Airport should add value to many customers by making it easy and convenient to visit.”