The automotive industry has seen its fair share of misery over the past year or so. Stay home orders had initially reduced production, sales were in doubt, and now a shortage of microchips has all compounded to make life less than easy for a number of manufacturers.
But despite all of it, some segments of the automotive industry are fairing much better than was predicted. The latest “success story” comes from Bentley, whose retail sales for the first half of 2021 increased by 50% to 7199 vehicles from just 4785 in 2019, leaving an operating profit of €178 million. It’s the highest ever sale and profit levels witnessed in the luxury marque’s 102-year history.
The breakdown was relatively evenly split across their three models. The Bentayga, the British brand’s first-ever SUV, chalked up 2,767 units sold. The more traditional body styles adopted by the Continental GT and Flying Spur chalked up 2,318 and 2,063 units, respectively.
Read: The Bentley Flying Spur Goes Eco-Friendly With Hybrid Odyssean Edition
The SUV addition has done precisely what Bentley needed of it — the Bentayga has become somewhat of a cash cow and was for the first time available for purchase in all markets. Meanwhile, the Flying Spur was recently introduced to the Chinese market. China is now Bentley’s most successful market, accounting for 2,155 out of 7199 cars being sold in the first half of 2021.
However, Bentley is remaining cautious, eager not to celebrate too early. Bentley’s chairman & CEO, Adrian Hallmark, commented further by saying, “The double-digit return on sales is validation that we are on the right path to enable a sustainable business model. While we celebrate these results, we are not taking the full-year outlook for granted as we know there are still sizable risks to the year-end, notably the increasing number of colleagues having COVID-enforced self-isolation periods.”
Bentley’s success may seem impressive, but it would appear that they’re not the only British luxury automaker to have benefited from the external conditions at play. Aston Martin also posted a successful first half-year of 2021 by revealing a 224% increase in their sales figures thanks to none other than the DBX.
Apart from a strong six months of 2021, Bentley also plans to introduce nine new models before the end of the year, including the Bentayga Hybrid and the Flying Spur Hybrid. The introduction of these electrified vehicles aligns with Bentley’s “Beyond100” initiative, which focuses on the company’s goal to become an “end-to-end carbon neutral organization.”