BMW has released their ‘BMW Points’ scheme, giving users an enthusiastic nudge to support the future of electromobility as electric and hybrid BMW owners are now rewarded for every mile they drive in the UK or Europe.

The program applies to you if your own a BMW 330e, 530e, 545e, 745e, X3 30e (models produced after August 2021) and BMW X5 45e owners who are equipped with the 7.0 operating system.

The premise is simple, adding a bit of loyalty and gamification to the EV driving experience. Drivers will be awarded two points for every electric mile driven, with that doubled for every electric mile driven in designated eDrive zones — of which BMW have already geo-fenced to ensure their electrified cars switch to an EV-only mode once entered. These eDrive zones can be found in London, Birmingham, Manchester, Edinburgh, Belfast, Dublin and Limerick. Collected points can then be used in exchange for free charging.

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This initiative has been implemented to bring down pollution caused by BMW owners in the UK, especially as the country struggles to control C02 emissions within their highly-populated zones.

BMW has also promised their users 20 bonus points every time their vehicle has been charged longer than 15 minutes, along with a monthly bonus of 500 points for users who charge their vehicles more than 20 times a month for more than 15 minutes per session.

Points will be awarded to those who have registered for BMW Points via the My BMW App, where miles will be automatically logged by the vehicle. The points scheme is one way in which BMW is driving the company’s directive towards a greener future.

Drivers who have collected 3,200 points will be rewarded with a £10 charging credit to be used across the BMW Charging network. At 7,500 points, customers will receive £25 and at 14,500 points a £50 free charging credit. Moreover, any e-miles driven in Europe will be recorded too.

The UK isn’t the first market to receive this concept, with the system already in place for customers in Germany, Belgium, and the Netherlands.