Netflix has announced that Formula 1: Drive To Survive will return for a fourth season in 2022.
The next season of the popular will follow the ongoing 2021 championship which is already one of the most fiercely-contested in recent years thanks to the ongoing title fight between seven-time world champion Lewis Hamilton and Red Bull Racing ace Max Verstappen.
There has already been a lot of drama that’s unfolded this year, including the crash between Hamilton and Verstappen at the British Grand Prix, and there’s little doubt that Drive To Survive’s producers will be eager to take a deep-dive into that incident.
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Formula 1: Drive To Survive originally premiered in March 2019 and followed the 2018 world championship. The show has proven to be a huge success for F1 owners Liberty Media, generating new interest in the sport, particularly across the U.S. market.
While recently speaking about the series with Motorsport, F1’s director of media rights, Ian Holmes, explained why the show has proved so appealing.
“What it really demonstrated to us is how many fans might be out there, and how can we talk to existing fans but in a different way,” he said. “What the Netflix series is showing us is that there is this appetite for content that has no place to be in a [regular] pre-race show. But there is a place for it and people are genuinely fascinated by it. The other thing that it’s really demonstrated to us is that what interests people the most is the individuals, the personalities, the rock stars, the drivers, or in some cases maybe a few team principals.”