Nissan has acknowledged that it could grow its range of Nismo models in the United States.
Currently, the only Nismo model sold in the U.S. is the flagship variant of the Nissan GT-R. For six years, the 370Z Nismo was also sold locally. The only other Nismo models sold in the States have been the Sentra and Juke, but during a recent interview with Auto News, Nissan’s global chief executive Takao Katagiri revealed that the brand is having discussions about how it can introduce more Nismo models locally.
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“When we look at the U.S. market and what our competitors are doing there, I think there is a possibility [for Nismo] in the crossover and truck segments going forward,” Katagiri said. “Nismo is a global brand. But when it comes to its actual business, Nismo heavily relies on Japan at the moment. In overseas markets, the U.S. and Europe included, the so-called globalization of Nismo is something we are going to do from now on.”
Nissan has long wanted to expand the presence of Nismo while boosting sales throughout the world. In fact, Katagiri stated in 2017 that the Japanese automaker would double the number of its models offered with Nismo variants and he wanted to increase global Nismo deliveries from 15,000 units in 2016 to 100,000 units in the early 2020s. So far, Nissan hasn’t achieved these targets and, as Auto News notes, no longer even releases sales figures for its Nismo brand.
Katagiri did not suggest which Nissan models sold in the U.S. could get Nismo variants.
