Toyota do Brazil is expanding a service that allows farmers to trade their crops for a brand new vehicle.
Toyota Barter was first introduced as a pilot project from the Japanese automaker in 2019 and has now expanded to nine states across Brazil. The automaker says that 16 percent of its sales already come from customers in agribusiness, so this will allow it to expand that figure and serve its customers better.
“The Toyota Barter started as a pilot project in 2019, so it is the first sales channel in Brazil to accept grain in the purchase of a car,” said José Luis Rincon Bruno, Direct Sales Manager of Toyota do Brasil. “Now, we have the opportunity to make this facility official for agribusiness and expand Toyota’s presence and contribute in an important way to what is one of the main economic sectors of our country.”
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Prospective buyers can trade a number of crops made in Brazil, such as corn and soybeans, and will pay market value per bag of grain or legume.
The Hilux, the SW4 SUV, and the Corolla Cross are the only vehicles that buyers can currently barter for. They are currently available through specialized teams, in specific dealerships, but the company has said that it’s looking to expand the service even further.
“Agribusiness is a market of great competitive potential and with Toyota Barter we have been able to offer a unique facility for producers who have always seen Hilux as a personal goal or for their business,” said Fabricio Mazaia, NovaAgri’s Executive Commercial and Operations Vice President. “We are working to further expand our presence in Brazil.”
