Caterham has unveiled the Seven 170 as its lightest ever production car, and in order to promote it, they will open the highest pop-up car dealership in the world at the British Airways i360 viewing tower in Brighton, UK.

The pop-up dealership will be open only for this Thursday, September 30th, and anyone who is interested in visiting should book a ticket from here. Besides giving you the chance to see the new Seven 170 for the first time up close, Caterham has arranged a very interesting show.

A team of Caterham engineers will attempt to build a ‘Seven 170’ from scratch on the spot, between 10.00 and 16.00. The build usually takes around 100 hours for a single person, so it will be quite a challenge even for experienced engineers to finish the car in only six hours. Naturally, this is the first time a car will be exhibited – let alone being built – inside the pod.

Graham Macdonald, Caterham Cars CEO, said: “This is our lightest ever product so we wanted to launch it in a memorable way. We have built cars in interesting places before but never this high. It will certainly add another layer of complexity and excitement to the build.”

See Also: Caterham’s Lightest Seven Ever Weighs Less Than A Bugatti Chiron’s Engine

The glass viewing platform of the British Airways i360 sits at 450ft (137m), providing a great view of the south coast and the English Channel. It is taller than the London Eye, Big Ben, and Tower Bridge.

Weighing only a little over 970 lbs (440 kg), the Caterham Seven 170 is the lightest of its kind. It is fitted with a Suzuki-sourced turbocharged 660cc three-cylinder engine, producing 83 hp (61 kW / 83 PS) and 116 Nm (86 lb-ft ) of torque which is good for a 0-62 mph (0-100 km/h) in 6.9 seconds and a top speed of 100 mph (160 km/h).

See Also: Caterham Will Launch An Electric Version Of The Iconic Seven

The Seven 170 is available in two variants – the 170S and the track-focused 170R – both as a complete kit or factory-built. Being the most affordable model in Caterham’s range, the Seven 170 starts from £22,990 ($31,480)

Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World
Caterham Will Build A Seven 170 In Six Hours On The Highest Pop-Up Car Dealership In The World