Stellantis announced today that Christine Feuell will take over as the Chrysler brand’s CEO as of September 13.
Feuell was previously the Chief Commercial Officer at Honeywell Safety and Productivity Solutions, and also has experience in the automotive sector. She previously earned progressive responsibilities over Sales, Marketing, Product Management, and P&L at Ford, Johnson Controls, and Honeywell.
“Christine heading Chrysler is great news for Stellantis and I’m convinced that she will play an integral and strategic role in setting the new impetus and direction for this iconic brand and unleash its great potential,” said Carlos Tavares, Stellantis CEO.
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Stellantis further writes that Feuell will deliver advanced product, marketing, and business model strategies at the Chrysler brand with customer-centric insights and innovative solutions. To be sure, the brand will need it.
Long troubled, the brand now only has a limited selection of products, and sales lag behind its other former FCA brands. When Stellantis formed, many were certain the brand would die altogether but Tavares said in February that Chrysler is a “pillar” in the newly formed automotive empire.
At the time, he added that the brand’s vision hadn’t yet been set out, but suggested that Chrysler’s former reputation as the expression of “automotive American technology” could be regained by “using other ideas like autonomous vehicles, zero-emission vehicles [or] highly connected vehicles.”
Chrysler teased an electric crossover in July, based on the STLA EV platform. In August, though, Stellantis announced that Chrysler won’t get any new products until 2023.
