GMC To Show 2023 Hummer EV Personalization Options At SEMA

GMC announced today that it is taking three Hummer EV models to the SEMA Show next week to showcase the vehicle’s comprehensive range of accessories. They will also be joined by the Extreme-E electric off-road race vehicle.

The company is bringing two Hummer EV pickups and one Hummer EV SUV to the show to give visitors a sense of the highlights included in GMC’s accessories portfolio, which contains almost 200 products.

“The all-new GMC Hummer EV Pickup and SUV naturally lend themselves to the growing demand for personalization,” said Duncan Aldred, vice president of Global Buick and GMC. “Their commanding looks draw attention wherever they go, and our accessories portfolio is designed to offer customers more choices to tailor their vehicle with off-road functionality, lifestyle integration, and styling enhancements.”

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GMC plans to showcase a range of products in a number of colors, such as Performance Red and Tech Bronze. The accessorized show vehicles will have tow hooks, a lunar map, a hood decal, accessory wheels, and more.

Also on show at SEMA will be a power-retractable hard tonneau cover, an off-road recovery kit, a 50-inch roof-mounted off-road light bar, front off-road auxiliary lights, rocker protectors with integrated assist steps, a bed-mounted vertical spare tire carrier, sky panel storage tray set for eTrunk, under-seat organizer and I-Bar storage, cargo rails, and more.

“We knew from the outset that the strong character of the Hummer EV would inspire a high degree of personalization from owners,” said Humberto Ortiz, lead designer for performance accessories. “The accessories developed for GMC Hummer EVs are inspired by its extreme performance capabilities. The accessories’ design and functionality integration make them extensions of the vehicles themselves.”

All parts were specifically tailored to fit the Hummer, so, for example, the 50-inch lightbar is curved to match the contour of the roof.

Pre-production of the Hummer EV Edition 1 pickup has begun at GM’s Factory ZERO, while the SUV is expected to be available in 2023. The SEMA show runs from November 2-5 at the Las Vegas Convention Center.