Gran Turismo 7 Players Will Get Upgrade Shop Full Of Brembo Brakes

Polyphony Digital Inc., the developer of the Gran Turismo franchise, announced today that Brembo will be the official technical partner in braking systems for its latest game, Gran Turismo 7.

“This iconic driving simulation video game franchise has built a strong community of millions of gamers around the world since its creation almost 25 years ago,” says Daniele Schillaci, Brembo’s Chief Executive Officer. “For Brembo, this partnership represents an extraordinary opportunity to reach out to the younger generations, which is in line with our vision Turning Energy into Inspiration.”

The partnership means that players will be able to select Brembo brake upgrades in the in-game “Tuning Shop.” There, they will have their choice of brake discs and braking systems from the Brembo brand. That will include brakes in the company’s Sport range, as well as carbon ceramic brake discs and GT|BM calipers in eight different colors.

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“Even before we released our first Gran Turismo, Brembo was a hero brand to me,“ says Kazunori Yamauchi, President of Polyphony Digital Inc. “As a street racer back then, I had often struggled with the brakes fading. This was because most production cars at the time, excluding a very select few, were not equipped with brakes that matched the power and weight of the car. I always found Brembo to be reliable on the circuit, and as a result, always had a connection with the brand.”

Gran Turismo 7 will also profile Brembo in its “Brand Central” area, which will cover the company’s 60 years of history.

“From the asphalt of the track, the performance and design of our systems have now become part of the virtual world of Gran Turismo 7,” said Schillaci. “We are particularly proud to deliver the uniqueness of Brembo braking systems to the Gran Turismo series.”

Gran Turismo 7 is set to be released on March 4, 2022 for the PS4 and PS5.