Mini USA Introduces Limited-Edition Roof Art To Support The American Immigration Council

Mini USA will offer custom roof art designed by three artists who are first-generation Americans or immigrants to celebrate National Immigrants Day. Through donations, the automaker also plans to support the American Immigration Council.

“Mini is an act of self-expression, and its rooftops are its purest form,” said Mike Peyton, Vice President, MINI of the Americas. “For decades, rooftops have been canvases for drivers’ pride. They celebrate our backgrounds and our differences. Mini believes ‘we are all different, but we’re better together.’”

The rooftop art has been designed by artists Rich Tu (below), Shane Griffin, and Shawna X. All are now based in New York, and Tu is a first-generation Filipino American who hosts the “First Generation Burden” podcast that focuses on the intersection of immigrants and the creative community.

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Griffin is an award-winning multidisciplinary visual artist and director from Dublin who most recently worked with Wiz Khalifa on his “Millions” video and has worked with Adidas, Apple, Givenchy, Kanye West, Nike, and others.

Finally, Shawna X is an independent artist who is known for her vibrant, visceral, and graphical image-making across media in digital, spatial, and motion spaces. X is an homage to her Chinese name, Xiayun, which is pronounced Sia-yoon and translates into Summer Rue.

The art commissioned by Mini will be featured in out-of-home murals in Brooklyn, Manhattan, and Portland, Oregon. The art will also be available for a limited time through Mini’s rooftop customization option.

National Immigrants Day was first celebrated in 1987 on the 101st anniversary of the unveiling of the Statue of Liberty. The annual observances in a reminder of America’s history. The American Immigration Council is a nonpartisan non-profit that believes immigrants are a vital part of the country’s national fabric.