Although its SUVs still reign supreme, the best seller from the rest of the models in Porsche’s range so far this year is its first EV, the Taycan.
Through the first nine months of the year, Porsche delivered 28,640 Taycans, meaning it narrowly outsold the 911, of which 27,972 were delivered. The company managed to move 20,275 Panameras, as well as 15,916 718 Caymans and Boxsters combined.
Sales of the Cayenne topped 62,451, while the Macan was hot on its heels with 61,944 deliveries through September. Together, it all amounted to an rise of 13 percent in total sales for Porsche, thanks to increases in every market.
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“The very high demand for our sports cars continued into the third quarter and we are delighted to have been able to supply so many cars to customers during the first nine months of the year,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
Sales in the U.S. were particularly high. The automaker managed to deliver 51,615 vehicles in the market between January and September, an increase of 30 percent over the same period last year, which was affected by the COVID-19 pandemic. Progress was strong across the Americas, as the company sold 63,025 vehicles, an increase of 29 percent.
Although China’s growth was more modest, at 11 percent, it remained the single biggest market for Porsche by volume, with the company delivering a total of 69,789 vehicles in the first three quarters of 2021.
“The order books are nicely filled and are, in turn, filling us with optimism and enthusiasm as we approach the year-end rush,” said von Platen. “However, the coronavirus situation remains dynamic and we are facing challenges in sourcing semiconductors. For these reasons, we are keeping a very close eye on current developments to ensure that we can continue to react in a flexible manner.”
