Following the launch of the Ferrari Daytona SP3, the latest addition to the Icona model line of limited-production cars inspired by Ferrari’s past, Ferrari says it has many more ideas for more models to add to the series.
There are “four or five potential concepts we could work on,” Ferrari’s marketing officer, Enrico Galliera told Autocar recently, meaning that the Icona lineup is set to keep gaining models.
Icona models, though, are not simply about referencing Ferrari’s own past. The automaker’s chief technical officer, Michael Leiters, told the outlet that the model line is more about carving out a new market than mining history.
Icona models are designed to appeal directly to the brand’s regular customers and are led by style and design rather than ultimate performance.
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The Daytona SP3 “is not a supercar,” said Leiters. “A supercar is the pinnacle of technology. When we produce a new supercar, we always introduce new technology. Here, we are not looking at the pinnacle of performance. The driver is more central, which is why it is so welcome for the collectors.”
The Daytona SP3 is currently the brand’s most powerful naturally-aspirated V12 to date and is built upon the LaFerrari Aperta‘s chassis. Asked whether these limited-run Icona models help Ferrari prolong the life of the V12 engine, Leiters responded: “I think so. It’s a good opportunity, it’s matching 100% our customers’ requirements and it has a limited impact on the discussion of CO2 [due to the model’s small production run].
“I personally believe we have to fight for this engine. From a technology point of view, [the V12 is] not the most efficient. A V8 turbo could make it better in terms of performance,” said Leiters. “But from an emotional point of view, it’s the best you can have. On power, 829bhp or on the [Pininfarina] Battista 1900bhp – who cares? You get thrilled if you are a good driver with either. If you are a normal driver, you get scared if you put the pedal to the metal.”
But why then the Daytona SP3 didn’t then come with a manual transmission? Leiters says “even if this is a pure car, it’s not a nostalgic car.”
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“It’s really hard to fight against this tendency [towards nostalgia] in the world,” said Ferrari’s head of design, Flavio Manzoni. “Look at music. How many retro songs are there? It’s so strong, this desire and need to come back to a probably more comfortable situation and set of values, and of course, the culture of the company can be influenced by that. So I have to work against this idea many times.”
The designer concedes that it’s fine to take inspiration from the past, but you can’t lose your vision for the future. Manzoni went so far as to call the modern trend for restomods “banal” and said that the latest Icona project was a chance to build a bridge between the past, present, and future. But don’t expect a modern 250 GTO.
“In the last years, so many have asked: why don’t you make a modern version of the 250 GTO, for example?” said Manzoni. “My answer is always the 250 GTO is a sum of its age. That form was configurated that way because there were certain conditions, the technical development and aerodynamics were not sophisticated as they are today, and it’s correct that way.”