GAC Trumpchi Invites You To Share Your Design Ideas With Futuristic Vision Emkoo Concept

Trumpchi, the flagship brand of Guangzhou Automobile Group Co. Ltd (GAC), may be best known in the western world for their joint venture with Stellantis, but has aspirations to become a global brand. Their latest gull-winged concept could give us a glimpse at what their upcoming EVs and hybrids might look like.

Launched at the 2021 Guangzhou Auto Show, the Vision Emkoo Concept previews a production car that’s due next year, although the final design will incorporate customers’ ideas and input. Needless to say, the Vision Emkoo goes all-out, differentiating itself from everything else in the Trumpchi range, with the “cross-speed winger” design language aiming to make its own path.

Check Out Our Full Coverage Of The 2021 Guangzhou Auto Show Here

The sci-fi styling incorporates plenty of sharp edges, including a pronounced and almost all-encompassing “grille”. While the overall shape is said to highlight SUV elements, there’s also a healthy dose of sporting intent. The long, low, and swooping bonnet pairs with an almost fastback-like rear, lending it a rather elegant — if unconventional — silhouette. The taillights are said to mimic lightsabers, while the interior’s design is inspired by the shock wave from breaking the sound barrier.

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However, the design is far from final, with GAC Trumpchi inviting customers to lend their ideas on how the final product should look through their “Customer + Creation + Sharing” plan.

Powertrain details were absent, but Trumpchi wasn’t shy about boasting of some of the tech specs that will feature in this autonomous-capable hybrid. The new car will have an “ADiGO 4.0 super-sensing interactive smart cockpit,” the likes of which are already found in some other models from the brand, including the GS4. The infotainment system will be powered by a Qualcomm 8155P car-grade cockpit chip, and the whole car will be equipped with three solid-state lidars, 12 high-definition cameras, six-millimeter wave radars, and 12 ultrasonic radars.