Hyundai announced that both the fully electric Ioniq 5 and the Tucson SUV will be featured in the upcoming blockbuster ‘Spider-Man: No Way Home’ that is scheduled to premiere in movie theaters on December 17, making their Hollywood debut.
Besides its appearance in the film, the Ioniq 5 is also starring on the latest TV spot alongside Spider-Man played by Tom Holland, and his best friend Ned Leeds portrayed by Jacob Batalon. The 90-second commercial called “Only Way Home” was directed by Jon Watts, the director of the latest Spider-Man trilogy. The storyline suggests that Spider-Man is heading to New York, making use of the Ioniq 5’s 300-mile electric range. A 30-second version of that clip will air on television programs in the US, Europe, China, Russia, and other markets through January 2022.
Fans of Spider-Man and Hyundai will get the chance to obtain a special edition poster of the film featuring the electric model, as well as a series of wallpapers. As for the Tucson, this will be featured on another 30-second commercial showing key scenes from the film where it is shown alongside Tom Holland (Spider-Man).
Thomas Schemera, Executive Vice President, Global Chief Marketing Officer, and Head of Customer Experience Division of Hyundai Motor Company, said: “We expect great marketing impact from this collaboration. This exciting film and the two vehicles’ inclusion in key moments of the storyline played by the main characters will exhilarate the minds of millions of viewers around the world.”
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Spider-Man: No Way Home is the third member of the current trilogy by Sony Pictures and Marvel Studios, following Spider-Man: Homecoming (2017) and Spider-Man: Far From Home (2019), which featured the same cast. The next step will be the sequel to the Academy Award-winning animated film Spider-Man: Into The Spider-Verse (2018) that is due for an October 2022 premiere.
Hyundai will continue its global marketing campaign with “additional marketing schemes to support future films in 2022”, while it will promote the current movie on video boards at Piccadilly Circus in London.
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