Ford has yet to start production of the F-150 Lightning and already, the all-electric pickup truck is shaping up to be a big success for the automaker.
More than 160,000 reservations have been placed for the F-150 Lightning and during the summer, Ford sent a survey to retail reservation holders to help it learn more about its prospective customers. What it discovered is that most buyers are new to the world of electric vehicles as well as new to the Ford brand.
Results from the survey reveals that for 79 per cent of reservation holders, the F-150 Lightning will be the first battery-electric vehicle in their household. Additionally, 56 per cent of reservation holders say the F-150 Lightning will be the first Ford they have ever owned.
Read More: Ford To Spend $850 Million Doubling F-150 Lightning Production Following Strong Pre-Launch Demand
Ford has also revealed that California, Texas, and Florida have the highest number of reservations per state.
“Americans have trusted Ford trucks for years and now they are trusting F-150 to be their first battery-electric vehicle,” general manager of Ford battery-electric vehicles Darren Palmer said in a statement. “It’s our job to continue engaging them and answering their questions about what the ownership experience will be like – which I guarantee is like nothing they’ve ever had before.”
Ford has been pleasantly surprised by demand for the F-150 Lightning and in August, committed $850 million to double production of the pickup. It plans to initially build around 15,000 examples next year before ramping up to 55,000 units in 2023 and hitting 80,000 units in 2024. In 2025, it plans to build 160,000 F-150 Lightnings per year, albeit that will reportedly be for the second-generation model which will be based on the new TE1 platform.
