More than 20 Ram trucks will tow the floats at Macy’s Thanksgiving Day Parade on November 25 and included within this fleet is a particularly special 1500 Limited model.
Set to pull Santa’s sleigh is a Ram 1500 Limited (RAM)RED Edition that was created in partnership with RED, an organization founded by Bono and Bobby Shriver to tackle HIV/AIDS. The Ram, Jeep, and Fiat brands have committed to donating a minimum of $4 million to the Global Fund between 2021 and 2023 to help fight health emergencies with RED.
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The Ram 1500 Limited (RAM)RED Edition is based on the Ram Night Edition and adds some unique red detailing, including Ram logos on the grille and side panels. The cabin also features custom center console badging.
“As the brand that is ‘Built to Serve,’ the Ram Truck brand is honored to serve as the official truck of this iconic parade as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan,” Ram brand chief executive Mike Koval Jr. said. “We are thrilled to have people return to experience this magical event in person as we continue to take great pride in aligning our brand with an iconic American event like the 95th Macy’s Thanksgiving Day Parade.”
Joining the Ram 1500 Limited (RAM)RED Edition at the Macy’s Thanksgiving Day Parade will also be a Ram 1500 Limited Night with a Lego design and a Ram 2500 Power Wagon 75th Anniversary Edition.