BMW Gets Nas To Unveil Concept XM At Art Basel Show In Miami

BMW pulled out all stops in unveiling the Concept XM earlier this week and even called upon legendary recording artist Nas to help with its launch.

The Concept XM was showcased at a special event for Art Basel in Miami Beach and at the event, New York-based artist and sculptor Kennedy Yanko also revealed a special sculpture. BMW has since moved the Concept XM to the Miami Beach convention center where it will be displayed from December 1-4.

“This moment of co-creation between visual art and music by Kennedy Yanko and NAS brings together two cultural fields that have inspired each other for many decades and are two main areas of BMW brand cooperations,” head of BMW brand communication and experience Stefan Ponikva said in a statement.

Read More: BMW’s 750-HP Concept XM Revealed And It’s Even Scarier Than We Imagined

“It all started with a dialogue with our designers around the BMW Concept XM and this exchange on eye-level is what makes our collaborations authentic. Art Basel is one of the most renowned art fairs with plenty creative and expressive minds across the disciplines, offers us the perfect platform to present our latest cultural engagement.”

The Concept XM is just the second standalone model to be developed by the BMW M division after the famed M1 supercar of the late ’70s. While it has been previewed as a concept, it provides us with a good look at what the eventual production variant will look like when it hits the market in the next 12 months.

The exterior design of the SUV has already triggered a lot of debate but regardless of whether you like the styling or not, it’s impossible to deny that it makes a statement. This is largely thanks to the striking front fascia that includes a massive kidney grille surrounded by LED daytime running lights and a set of very small headlights.