When it made Tuscadero available to customers in August, Jeep expected it to be a popular color, but clearly failed to appreciate how many people wanted a shade of “chromatic magenta.” The limited-time color offering will be extended as a result of its popularity, the brand announced today.
Since August, the $395 optional paint has been ordered nearly 30,000 times, making it the most popular Wrangler special-edition color this year. It was, however, only supposed to be available through November.
“We expected Tuscadero to be popular and the customer response has been overwhelmingly strong,” said Jim Morrison, VP, and head of Jeep Brand North America. “It’s so popular, we’re extending production into 2022 model-year to meet strong customer demand. Customers can place an order through December of this year.”
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When the color was introduced, it was the first time that Jeep had offered it on a Wrangler, and it was available on all models. Along with Tuscadero, Jeep offered three other special-run colors: Chief Blue, Nacho, and Gecko.
“With the Jeep brand celebrating its 80th anniversary, it’s the perfect time to launch a confident and custom color on the most iconic Jeep vehicle – both of which are designed to break the mold and stand out on the road and trails,” said Morrison in August. “What’s unique about colors like Tuscadero is that they draw a huge enthusiast following because they’re exciting, authentic, and stand out, much like the Jeep community.”
The paint option continues to be available on every Wrangler model, including the Sport, Sahara, Rubicon, 4xe, and 392, and the price remains the same, at $395.
