Porsche Adds Corners Inspired By Laguna Seca And Nürburgring To Atlanta Experience Center

The Porsche Experience Center (PEC) in Atlanta will expand to double the length of its race track with new corners inspired by some of the world’s most famous driving routes.

The new addition will be able to work on its own, effectively making it a second track, but can be connected to the PEC’s existing track for longer laps. The new section, a 1.3 miles (2.1 km) handling circuit, has corners inspired by the Corkscrew at Laguna Seca, the Carousel at the Nurburgring, and the Tail of the Dragon, a driving road in the Smoky Mountains.

Visitors to the PEC will also be able to experience three new driving modules. These include a low-friction, 197 ft (60 m) asphalt circle with sprinklers; an ice hill with a wet and slick surface along with an incline and decline to demonstrate traction control; and a dynamic area comprising of 135 ft (41 m) by 555 ft (169 m) of asphalt to show off handling capabilities.

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All of the driving areas are designed to test drivers in order to improve their driving and help them explore the limits of Porsche technology. The new and old tracks can be combined to make a 2.3-miles (3.7 km) course. With both tracks and the handling sections, there are 2.9 miles (4.7 km) of asphalt for visitors to play with.

As the cornerstone of a multi-million dollar investment in the Atlanta headquarters of Porsche Cars North America, the new tracks are part of a 33-acre site development next to the existing 27-acre headquarters. The automaker expects construction to be ongoing until 2023.

Porsche also says it will install new solar panels as part of the investment and will landscape the area with a view to biodiversity and the use of native plants to help make the site a little greener.

“Whether a Porsche owner or not, the Experience Centers in Atlanta and LA serve as destinations where anyone can experience the thrill of a Porsche sports car and learn more about the brand,” said Kjell Gruner, president and CEO of Porsche Cars North America. “The Atlanta center has already hosted more than 6,000 visitors a month in normal times, and we hope the track expansion excites many more to come engage with Porsche.”