Chrysler is in the crapper as the company’s lineup consists of a minivan, an old version of that minivan, and the ancient 300.
Sadly, that lineup is set to get even smaller as reports have suggested the 300 will be dropped when the current Dodge Challenger and Charger bid farewell in the third quarter of 2023.
That isn’t surprising, but the brand needs a major rethink as sales have cratered after years of neglect. Chrysler sold 324,846 vehicles in the United States as recently as 2015, but they have fallen every year since then. In 2020, sales plummeted to 110,464 units and even pre-pandemic levels weren’t much better as the brand finished 2019 with sales of 126,971 units.
Also Read: Chrysler Airflow Concept To Debut At CES, Expected To Preview Upcoming Production EV
Chrysler Airflow concept
While Chrysler didn’t get into this situation overnight, it appears Stellantis is finally going to do something about it. The brand is slated to pull the wraps off the Airflow concept next week and it’s expected to preview an electric crossover that could go into production as early as 2024.
That remains to be seen, but it appears the company isn’t ready to give up on Chrysler. That brings us to our question of the day, how would you save the beleaguered brand?
The most obvious answer is more products and crossovers in particular. As a result, we’d love to see a reborn Chrysler Aspen. However, with the Dodge Durango expected to die shortly, it’d probably make sense to base a new Aspen on the Jeep Grand Cherokee / Wagoneer or the upcoming STLA Large platform.
It’d also be interesting to see a redesigned 300, even though a new version doesn’t make much sense considering sales fell to 16,653 units last year. Of course, the company could take a page from the Cadillac Celestiq and build a flagship sedan that is designed to put Chrysler back on the map. It wouldn’t make a lot of business sense, but what better way to showcase the rebirth of American luxury than an over the top sedan?
