CES 2022 has kicked off and BMW has used an all-electric iX to debut an innovative paint scheme that changes colors.
In the lead-up to the show, the German car manufacturer confirmed that it would demonstrate “a technology that changes the exterior color of a vehicle with the touch of a button.” No other details about the paint have been released by BMW at this stage but a video has been uploaded by Twitter user ‘Out of Spec Studios’ that shows it in action.
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The clip starts off by showing the iX bathed in a simple shade of dark grey but all of a sudden, it changes to white, seemingly after a man standing next to the SUV activated the system. The paint then begins to transition from grey to white. It is so bizarre that you could be fooled into thinking that this video was completely fake and simply the work of CGI.
Car manufacturers and technology companies routinely debut innovative technologies and features at CES and while many of them hit the market, many don’t. It is unclear if BMW has any intention of offering its customers the option of color-changing paint like this or if it has been developed exclusively as a technical showcase.
The individual who uploaded this video to Twitter claims that the paint is very temperature sensitive and that BMW has brought along a backup vehicle if the iX featured gets either too hot or too cold.
For more on CES 2022, check out our dedicated news hub.
H/T to Tommy!
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold pic.twitter.com/lXG1Gw0IKY
— Out of Spec Studios (@Out_of_Spec) January 4, 2022