Chrysler CEO Says Lineup Will Expand, Hints At An Electric 300 Successor

Chrysler sales have fallen off a cliff as the company only sold 115,004 units in the United States last year. That’s 534,289 units less than in 2005 and 209,842 units less than in 2015.

Those are some truly dreadful numbers and it’s been clear for a while that Chrysler needs to change.

Stellantis finally acknowledged the obvious as the company unveiled the Airflow concept at CES.  It’s designed to preview an upcoming electric vehicle that will arrive by 2025 and help usher in a fully electric lineup by 2028.

Also Read: Chrysler Airflow Concept Unveiled, Brand To Go EV Only By 2028

In an interview with Automotive News, Chrysler CEO Christine Feuell revealed a few additional details about the brand’s transformation. In particular, she said Chrysler will offer a more expansive lineup as there will be more than three models in their portfolio in 2028.

Feuell didn’t go into specifics, but said “Chrysler is on its way back” and will offer a “brand-new portfolio of products over the next few years.” The executive went onto say these upcoming models will include a “number of brand-new products that don’t exist today, but also products that are still playing in segments that we’re in already.”

Considering Chrysler only competes in two segments, we can expect an electric sedan in the future. Feuell hinted at this possibility as she said, “Our intention is to redefine products for those [minivan and large sedan] segments, and they’re certainly going to be a vast departure from what’s in market today.” However, with the minivan segment fading in popularity, it’s possible the “vast departure” could mean today’s Pacifica and Voyager will be reborn as crossovers.

That remains to be seen, but Feuell told the publication customers will eventually see Chrysler as a “startup brand” that appeals to the same group of people that typically buys Teslas. That seems like a bit of a stretch, but she’s talking about young families with household incomes in excess of $100,000 (£73,660 / €88,291).

Since Chrysler’s electric vehicle push is still a few years off, the brand will attempt to keep its current lineup fresh with “special packages and buzz models.” There’s no word on what to expect, but the current 300 is slated to be phased out in late 2023 and the brand will likely mark the occasion with a special edition.