Ferrari unveiled new leadership changes that it hopes will streamline processes and help it face the challenges of the future including embracing electrification. The first major major move by its new CEO, Benedetto Vigna, it is a hint as to the path he plans to lead the company down.
Vigna came to the company from chipmaker STMicroelectronics, a European tech firm, and took over the role in September with a view to leading Ferrari into a new era of quieter, interconnected mobility.
The new assignments are designed to sharpen Ferrari’s focus on technology and product exclusivity, reports Reuters. To achieve that, more key operations segments will report directly to Vigna, reducing intermediate layers of management and making Ferrari faster and more agile as a company.
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As part of the overhaul, Vigna has hired two executives from his former employer, STM. Ernesto Lasalandra will become the automaker’s chief research and development officer, while Angelo Pesci has been named chief purchasing and quality officer. This suggests that the CEO is turning to trusted allies to lead his turnaround of the company, analysts say.
It’s not all new blood, though. Vigna has assigned at least one new executive from within Ferrari, too. Gianmaria Fulgenzi, who has been with the automaker since 2002 and recently headed up the supply chain department for its racing division, will be its new chief product development officer.
Ferrari’s Formula One racing team will continue to be led by Mattia Binotto, it further confirmed. The engineer has been with Ferrari since 1995 and has led the team since 2019 when he took over from Maurizio Arrivabene.
With the shakeup, some people will leave the company, Ferrari anticipates, including Chief Technology Officer Michael Leiters and Chief Brand Diversification Officer Nicola Boari. The latter oversaw the creation of the automaker’s in-house fashion brand in June.
The department will now be run by Vigna himself, on an interim basis. Sources say that Vigna firmly believes in Ferrari’s brand strategy but wants to oversee the way it is managed to ensure that it, and the company in general, are run more efficiently.
“The new organizational structure will further foster innovation, optimize processes and increase collaboration both internally and with partners,” Ferrari said in a statement.
