Ford CEO Jim Farley today announced that the configurator for the highly anticipated all-electric F-150 Lightning has finally gone live.
Available in four trims, Pro, XLT, Lariat, and Platinum, the truck does, indeed, start at just $39,974 before federal incentives. Regardless of trim, though, all buyers are offered the choice of eight colors free of charge, as well as a ninth Rapid Red, which gets a metallic tinted clearcoat and adds another $495 to the price.
The Pro trim gets 18-inch wheels as its only option, while the Platinum trim gets 22-inch wheels as standard. Prices rise quickly from the base model, with the XLT trim starting at $52,974, Lariat starting at $67,474, and Platinum starting at $90,874.
It's time. You can now build the #F150Lightning of your dreams. Start here: https://t.co/ypHK9Ky4fD
The first wave of early reservation holders will be invited to order their trucks starting this Thursday. pic.twitter.com/HxikofrGCl
— Jim Farley (@jimfarley98) January 4, 2022
Among the upgrades to the last model are a vador black tinted chrome grille, heated and ventilated Nirvana leather seats, multi-contour front seats with Active Motion, an extended-range battery (also available as extras on the XLT and Lariat trims), B&O sound, and more.
With as many of the optional extras selected as possible—that includes bed liner spray, individual tire pressure monitoring, a premium aluminum crossbed toolbox by Weather Guard, and more—we managed to push the price up to $96,414.
In his tweet announcing the configurator, Farley wrote that the first wave of reservation holders will be invited to order their specific truck starting on Thursday. That should include quite a few people since the company has reportedly received 200,000 reservations since announcing the truck.
That is requiring Ford to ramp up production since it is only expected to build 15,000 units in 2022. By its second year of production, though, the company will build as many as 80,000 F-150 Lightnings. The company has added that it is working to “break constraints to meet customer demand.”
As a result of that mismatch in supply and demand, some Ford dealers are offering ways to circumvent the reservation process.
