General Motors plans to take on the likes of Carvana and CarMax with its own online marketplace for used vehicles called CarBravo.
The service aims to give users access to an expansive inventory of used vehicles that won’t be limited to GM vehicles. Through it, the automaker also plans to offer exclusive benefits and an omnichannel shopping experience.
“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles,” said GM executive vice president Steve Carlisle. “CarBravo is designed to provide customers the convenience to shop how they want, where they want – online, at the dealership, or both.”
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The digital retail platform has been designed to offer customers a seamless and transparent shopping experience that features clear dealer pricing, vehicle history reports, and a 360-degree view of the vehicle.
All CarBravo vehicles will be inspected and reconditioned to meet standards set by GM and users can receive guaranteed online offers from the industry-standard Black Book to buy their car, even if they aren’t purchasing a vehicle through the site.
GM will also offer standard warranty coverage on all vehicles and plans to build an extensive nationwide network of dealerships for service and maintenance. Customers will also be offered ownership benefits like roadside assistance, courtesy transportation, and OnStar and SiriusXM trials on eligible vehicles. At-home test drives and vehicle deliveries will also be offered where available.
“Used vehicles are a significant part of our business,” said Todd Ingersoll, dealer principal of Ingersoll Auto in Danbury, Connecticut, whose dealership participated in the CarBravo pilot. “We are excited to join GM in exceeding our customers’ expectations and continuing to provide a world-class experience.”
Dealers can begin enrolling in CarBravo now and the consumer launch of the service is expected this spring.
