QOTD: What Will Lamborghini Look Like In A Decade From Now?

From its genesis, Lamborghini has been a car maker born to be a thorn in the side of its competition. Legend has it that the entire idea of Lamborghini building sports cars grew out of a real argument between Ferrucio Lamborghini and Enzo Ferrari.

Apparently, Ferrucio was disappointed with the quality of his own personal Ferrari and so Enzo challenged him to do it better. Decades later, the two have been trading punches and while Ferrari is probably the more famous brand, Lamborghini has carved out its own niche.

As the world transitions to electrification and fully-electric vehicles, it leaves us with our question of the day. What will Lamborghini look like in a decade? Since its earliest days and the 350GT, Lamborghini has used a big burly V12 in its flagship cars. They’ve been stubbornly old-fashioned in the way they approached their powertrains too.

Lamborghini Terzo Millennio concept (2017)

Only after being acquired by the VW Group were they willing to expand their lineup to include a V10. Even after that, they employed a single-clutch automated manual long after most other rivals had swapped to a dual-clutch setup.

When Ferrari, McLaren, Porsche, and others went to turbochargers Lamborghini thumbed their nose at them all. When it became clear that the winds of change were approaching, the CEO of Lamborghini, Stephan Winkelmann, was clearly not excited by the prospect of turbos or hybrid powertrains for the company.

Lamborghini Countach LPI 800-4

Now. though, progress has forced his hand. By the end of 2030, Lamborghini plans to have electrified the entire lineup and launched its first all-electric car. Current plans seem to indicate that the V12 will last for at least one more generation, albeit with electrification.

But what happens after that? What will the brand be without an internal combustion engine wailing away as the throttle is exercised? Is a full-electric Lamborghini supercar still as desirable without a real V12 at its heart?

Lamborghini Miura Concept (2006)

Even now, before that day comes, there have been some dissenting voices that point out that Lamborghini doesn’t always get it right. The new Countach might be the greatest evidence of that. Matt Farah called it a “cynical cash grab”. The designer of the original Countach, Marcello Gandini, publicly criticized it.

When the Miura concept shown above was unveiled in 2006, Winkelmann seemed to have a very different attitude towards reviving old badges: “The Miura was a celebration of our history, but Lamborghini is about the future; retro design is not what we are here for,” he said. “So we won’t do the Miura, even as a limited edition”. So what do you think of the road the house of the raging bull seems to be headed down?