Lotus has just announced a new Advanced Performance division that will serve as a ‘special operations’ team for the automaker and work on a number of different projects.
Lotus Advanced Performance will work on a number of projects. For example, the division will be responsible for future halo projects including “ultra-exclusive and unique vehicles” that grow the Lotus portfolio. It will also be the division behind new limited-edition models and responsible for a number of bespoke options that customers can choose for their cars.
Elsewhere, Lotus Advanced Performance will host money can’t buy opportunities such as tours of the brand’s production lines, operate a Lotus Driving Academy, support and deliver lightweight competition cars like the Emira GT4, and be behind various options and accessories offered for Lotus models.
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Appointed as director of Lotus Advanced Performance is Simon Lane, who joins the automaker from the Q by Aston Martin business.
“I have always been a Lotus fan, and this has to be one of the most exciting roles in the automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand,” Lane said. “The LAP team and I have some fantastic and truly innovative ideas with very broad appeal, for Lotus fans young and old to those in search of unique experiences and collectible opportunities. Working in tandem with the hugely experienced Lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive Lotus cars, embracing our exciting electrified future while also honoring our illustrious past.”
“With the Emira and Evija starting production in the coming months, Lotus Advanced Performance is another significant opportunity to enhance our brand and communicate direct with customers,” added Lotus Cars managing director Matt Windle.
Lotus has launched its Advanced Performance division by teasing a mystery vehicle with a large rear wing from Lotus Design. Details about the vehicle are unclear but the carmaker says it “hints at an exciting future project.”
Lotus Advanced Performance director Simon Lane