The SEMA Show is months away, but two big names have already dropped out. The biggest is Ford, which typically dominates the SEMA news cycle with dozens of vehicles.
Last year alone, the automaker showcased five Broncos, two Bronco Sports, three Mavericks, two Rangers, six F-Series pickups, numerous Mustang Mach-Es, and the F-100 Eluminator concept.
Needless to say, Ford has a history of storming SEMA and their absence will certainly be noticed. However, in a statement to Motor1, the company said “We are refining our approach to the annual SEMA Show to better reach and highlight how customers can personalize their Ford vehicles today and tomorrow. Our new approach showcases our winning portfolio of Cars, Trucks and SUVs and the comprehensive catalog of Ford Performance Parts and Accessories that customers can purchase online or from their local Ford dealer.”
Also Read: Customized Pickups And Mustangs Dominate Ford’s SEMA Display
What that means for the future remains unclear, but SEMA noted Ford will continue to participate in various programs such as “Tech Transfer and Measuring Sessions in 2022 and beyond.”
Honda’s pullout is more mysterious, but the automaker typically has a small presence at SEMA. At last year’s show, the company displayed seven vehicles including two Civic Si race cars as well as rugged versions of the Passport and Ridgeline.
While it’s never good to see automakers pulling out of a show, SEMA said “Numerous OEMs, including Chevrolet, Hummer, GMC, Toyota, Lexus and Nissan are returning to the 2022 SEMA Show with larger exhibitor displays that will not only provide more space to enrich their activations on the show floor but also help enhance their exposure.” The organization went on to say Stellantis will be returning, while Volkswagen will also be making an appearance.
