Mazda today announced that it has renovated the brand museum at its headquarters in Hiroshima, Japan. Due to open to the public on May 23, you can visit today even if you live thousands of miles away.
The museum will continue to showcase the brand’s historic vehicles with exhibits dedicated to Mazda’s history, going all the way back to its foundations. The spatial design, though, has been reconsidered to provide a more beautiful space that is elegant and cozy, the automaker says.
The new design features monotone color schemes that are coupled with warm lighting and wooden surfaces, all intended to match the design concepts that it uses in its vehicles. As visitors move through the museum, they are presented with a narrative experience that tracks the brand’s history and moves into the future. It expresses the thought that has gone into every Mazda vehicle for the last hundred years and how the brand will continue for the next century.
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In all, there are 10 zones, plus an entrance hall that embodies the Mazda brand style and showcases its latest models. The automaker says it will also continue to offer factory tours. The zones are:
Zone 1
1920 – 1959: Origin of Monotsukuri (car-making) spirit
Zones 2 and 3
1960+: Paving the way to becoming a diversified vehicles manufacturer (1)
Zone 4
Motorsports: A global challenge for Mazda, its prestige, and its technology
Zones 5, 6, and 7
1960+: Paving the way to becoming a diversified vehicles manufacturer (2)
Zone 8
Technology: Mazda’s human-centric Monotsukuri
Zone 9
Vehicle assembly line tour
Zone 10
Mazda’s vision for the next 100 years
If you don’t expect to be in Japan in the near future, you can still visit the updated museum via virtual tours that wind through the museum thanks to some impressive drone piloting. The Mazda Kids Channel, meanwhile, provides explanations about the automotive industry and car making aimed at a younger audience.