McLaren Automotive is venturing into the metaverse and the world of NFTs with the formation of the MSO LAB.
The British car manufacturer says that MSO LAB takes the prowess of McLaren Special Operations into the digital Web3 space aimed to “further push the limits of performance, possibility, and design unencumbered by the constraints of physics and thermodynamics.”
Enthusiasts will be able to become a member of the MSO LAB community with existing McLaren customers being prioritized. The MSO LAB will be home to exclusive, limited-edition NFTs created with McLaren’s design team.
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Members of the MSO LAB will be able to unlock access to member-only channels and interact with McLaren Automotive and the MSO teams. They will also receive early intel and guaranteed access to future NFT drops, receive an unseen digital sketch from the automaker, and be able to enjoy a virtual behind-the-scenes tour of the McLaren Technology Center and the chance to attend various McLaren Automotive events.
The first drop from MSO LAB is dubbed Genesis Collection and will be an invite-only ultra-limited randomized mint featuring one of the most iconic cars in McLaren’s history. Further details, including pricing, will be announced in the coming weeks. The NFTs will be available on the McLaren marketplace which is supported by InfiniteWorld as the company’s metaverse partner.
“I am delighted to be able to finally pull the covers off the MSO LAB digital community which we have created as a new way to interact with customers and fans in the Web3 universe,” McLaren Automotive chief marketing officer Gareth Dunsmore said in a statement.
“McLaren Special Operations is McLaren Automotive’s in-house bespoke division so it is entirely fitting that MSO LAB will be our home where we collaborate in the metaverse and push the limits of possibility and design unencumbered by physical constraints. We will soon unveil our first Genesis Collection from MSO LAB drop which will be an invite-only, ultra-limited, randomised mint set to feature one of the most storied cars in our history.”
