The Stellantis brand Ram will have its first all-electric pickup truck concept ready to show off to the public this year, ahead of a 2024 release. The concept is part of a “master plan,” according to CEO Mike Koval.
The executive spoke to Autonews at the New York International Auto Show this week and said that the concept would be inspired by conversations it’s having with truck owners at events across the country, as part of its Ram Real Talk Tour.
“A lot of our Ram Real Talk feedback is influencing that design,” Koval said. “That design will then influence the product that we bring to market, so it’s all connected. There’s a master plan.”
Read More: Everything We Know So Far About The Electric Ram 1500
The all-electric truck will enter a crowded market with offerings from its main competitors, Ford and GM, as well as from upstarts Rivian and, possibly, Tesla. Carlos Tavares, the CEO of Stellantis, which owns Ram, said that it will use its lateness to its advantage.
“It’s a fact that we are coming slightly after [the competition],” said Tavare in January. “But it’s also a fact that we have the opportunity to adjust the competitiveness and the appeal of our own trucks to what they are doing, which is a competitive game, which is a fantastic situation for the consumer because the real winner of this competition is the consumer.”
Although the truck is still a ways away, we do have some early insight into it. The all-electric Ram 1500 will sit on STLA’s Frame architecture for large trucks and SUVs. The body-on-frame platform is big enough to accommodate up to a 200 kWh battery pack, which should be good for 500 miles (800 km) of range. Early estimates from the automaker suggest that it will be capable of churning out anywhere from 201 hp (150 kW/204 PS) to 443 hp (330 kW/449 PS) to either the rear or all four wheels, depending on trim.
Although we now know that Ram will unveil its 1500 EV concept truck this year, Koval offered no more specific date, so keep your eyes peeled for more information in the coming months.
