Alpine Launches Two Special A110 Colors For The Miami Grand Prix

Alpine celebrates its first F1 Grand Prix in Miami this weekend with the “South Beach Colorway” pack on the A110 sportscar, including two special exterior shades created by the Alpine Atelier customization program.

The new colors are Bleu Azur (teal) and Rose Bruyère (pink), coming with interior and exterior touches. According to the French manufacturer, the South Beach Colorway was inspired by “the neon lights of Ocean Drive, the art deco buildings overlooking Miami, the colorful sunsets and the city’s vibrant music scene”. At the same time they represent two historic colors for the brand and are similar to the shades found on the livery of Alpine’s F1 single seater.

See Also: 2022 Alpine A110 Gets Apple CarPlay And Optional Aero Ahead Of Brand’s EV Push

Both shades are combined with a set of white 18-inch Serac wheels and blue/pink flag emblems on the C-pillar. Inside we find special floor mats, light grey stitching on the seats and the leather-upholstered center console, plus body-colored door cards with the same blue/pink flags from the exterior.

Alpine has only published renderings of the A110 in Bleu Azur and Rose Bruyère, but we hope we’ll get to see them in real life during the 2022 Formula 1 Miami Grand Prix taking place between May 6 and 8. This will be the first time an Alpine A110 sets foot in Florida, US, together with the Alpine-branded single-seaters.

The “South Beach Colorway” pack will be included in the brand’s catalogue from summer 2022, with reservations through the Alpine application starting on May 3.